Welch’s Fruit Snacks Re-branding
2017
Adobe Illustrator & InDesign

This was a re-branding project. I took an existing brand and packaging and re-designed both the packaging and the ad.

I chose Welch’s Fruit Snacks and made the packaging more geared towards their target audience of small children by making the packaging interactive, simple, and fun. I gave the advertisement easily recognizable characters that would grab children’s attention.

The advertisement has a take away coupon that is an incentive to get customers in the store!

Welch's Fruit Snacks