Welch’s Fruit Snacks Re-branding
Adobe Illustrator & InDesign
This was a re-branding project. I took an existing brand and packaging and re-designed both the packaging and the ad.
I chose Welch’s Fruit Snacks and made the packaging more geared towards their target audience of small children by making the packaging interactive, simple, and fun. I gave the advertisement easily recognizable characters that would grab children’s attention.
Welch's Fruit Snacks
The advertisement has a take away coupon that is an incentive to get customers in the store!